Compensation & Pricing
Wednesday, February 12, 2025
How to Master the Art of Maximizing Value, Revenue, and Talent
On February 12, 2025, you have the exclusive opportunity to learn from none other than Verne Harnish, the founder of the Entrepreneurs' Organization (EO). As a pioneer in the world of business strategy, Verne created EO, a global network with over 18,000 members. His bestsellers such as Scaling Up and Mastering the Rockefeller Habits have guided countless companies on their path to sustainable growth.
Verne, along with pricing expert Danilo Zatta, will be in Munich to provide practical insights into Compensation and Pricing—two critical levers for ensuring your company's long-term success. This event offers a unique opportunity to learn from the best of the best and elevate your business strategies to the next level.
Event Highlights
Compensation Strategies (90 minutes): Discover how to attract and retain top talent through smart compensation strategies. Verne Harnish will present tried-and-true approaches that will make your company more competitive and improve employee satisfaction.
Pricing Strategies (90 minutes): Optimize your pricing strategies to maximize revenue while effectively communicating the value of your products and services. Verne will show you how to turn pricing into a decisive competitive advantage.
Pricing Model Revolution (90 minutes): World-renowned pricing expert Danilo Zatta will guide you through modern pricing models such as Freemium, subscription, and Neuropricing. You’ll learn which model best fits your company and how to implement it successfully.
Why You Shouldn't Miss This Event:
Learn directly from Verne Harnish, founder of EO and one of the world’s leading experts in business growth. His methods have already helped thousands of companies reach their growth goals.
Gain practical, actionable strategies you can immediately apply to your business to optimize both compensation and pricing models.
Network with other entrepreneurs and share valuable experiences in an inspiring environment.
About Verne Harnish:
Verne Harnish is a globally recognized expert in business growth and strategy. He is the founder of the Entrepreneurs' Organization (EO), a worldwide network of over 18,000 members that supports and fosters entrepreneurial success. For more than three decades, Verne has been a trusted advisor to entrepreneurs and business leaders, helping numerous companies achieve their growth objectives.
He is best known for his bestsellers such as Scaling Up: How a Few Companies Make It...and Why the Rest Don’t and Mastering the Rockefeller Habits, both of which are considered essential reading in the business world. Verne is also the founder and CEO of Scaling Up, a global coaching and training company dedicated to helping businesses focus on growth. He has led top programs at MIT and organized Growth Summits around the world, designed to help entrepreneurs scale their businesses strategically.
His methods, including the One-Page Strategic Plan, are used by thousands of companies globally to turn visions into action and achieve lasting success. In addition to his entrepreneurial work, Verne is a highly sought-after keynote speaker and investor, inspiring leaders with his vast expertise and helping them transform their businesses.
About Danilo Zatta:
Danilo Zatta is an internationally recognized expert in pricing and business strategy. With over 25 years of experience, he has advised multinational corporations, mid-sized companies, and investment funds, making him a leading authority in pricing. His work focuses on helping businesses optimize their pricing strategies, gain competitive advantages, and achieve long-term profit growth.
Danilo has led numerous projects across various industries and markets worldwide, specializing in programs that enhance pricing and sales performance. His deep insights into innovative pricing models—such as Freemium, subscription, and Pay-per-Use—have earned him a reputation as a thought leader in monetization strategies.
He is also the author of several books and articles on strategic pricing and building sustainable competitive advantages. With a strong academic background, including an MBA from INSEAD and a PhD in Pricing from the Technical University of Munich (TUM), Danilo combines theoretical knowledge with practical experience to provide companies with tailored solutions.
Danilo is a highly sought-after consultant and speaker who helps entrepreneurs worldwide develop and implement the right pricing strategies for their business models.
About EO
For belonging, connection, growth opportunities, and learning, EO is a community for entrepreneurs, by entrepreneurs — purpose-built to help individual leaders go farther than they ever thought possible.
We welcome successful, established, business owners of every sector, culture, industry and geography into a diverse global network of leaders who drive the world forward.
We focus support on the whole of an entrepreneur — beyond the enterprise — because thriving businesses come from thriving people and cultures. And we believe that magic comes from the continuous sharing of one's journey and the collective wisdom of learning from peers.
In EO, we belong, so we can be more.
Join us. And together, we will grow.
For Entrepreneurs, Innovators and Radical Redesigners
Since its founding in 1987, EO members have built a global network that recognizes and meets the unique needs of entrepreneurship.
The innovative approach has enabled the creation of an organization that can withstand and even thrive in economically uncertain times.
EO membership gives you the best opportunity to learn and grow.
Our forums
The popular EO forums allow for dialogue in a confidential and secure environment. All participants benefit from the experiences that only other entrepreneurs can tell them about. The forums are a format in which we openly discuss the overlap between business, private life and commitment to society.
Our learning methods
All members get access to our innovative EO content to learn, develop and grow. Watch the live stream, participate in webinars and online events and discover valuable materials in our on-demand library. Gain unique insights into the experiences of entrepreneurs from around the world.
Our management style
Entrepreneurs who want to actively engage and create new perspectives are rewarded by EO with exceptional leadership development programs. These programs are designed to empower our members and make them trailblazers among leaders.
Our connection
Network at local, regional and global events. Learn from the leading minds of the modern business world and socialize with like-minded people. All this while enjoying unique experiences in exotic locations. They say EO is a gym, not a spa — the more you invest, the more you'll gain.
Date: Wednesday, February 12, 2025
Venue: Haus der Bayerischen Wirtschaft, Munich
Time: 9AM - 4PM
Event fee
EO Munich Member: € 199 , -
ACC, EOer from other Chapters and externs: € 229 , -